A bunch of sports teams’ Facebook Pages got broken into and used to post prank messages. Remember to take password security seriously; the large audience brands have makes them a tempting target.
A new social media manager started running the Scrubs Magazine twitter account; the higher-quality content got noticed and commented on by a fan.
Internships.com pays CharlieSheen to tweet through Ad.ly & hire an intern through their service, generating more than 481,000 click-throughs.
Smart, layered use of celebrity endorsement and social promotion to drive user growth.
Clever experiment by Buffer. Crowdsourcing tweets for an account via email. Putting them into buffer allows for them to be spaced out (100 tweets emailed in the first minute get tweeted out over 30 days instead of 30 seconds), and allow the creators time to moderate tweets. (saw this via Laura Fitton - @Pistachio)
Twitter brand account dealing with a lot of hate responds with positivity, humor, generates good attention.
Straightforward and humanizing apology for an error.
Mistakes happen, and when they do, just blame it on coffee.
Nice job, Forbes.
Indirect product promotion, features fan-created content, topical (summer heat), and targets a couple of big audience segments (families, pet owners).
Hate that logo / profile photo though. =P