Social Media Examples

A bunch of sports teams’ Facebook Pages got broken into and used to post prank messages. Remember to take password security seriously; the large audience brands have makes them a tempting target.
(via New York Yankees Facebook Page Announces Derek Jeter To Miss Rest Of Season Due To Sex Change [UPDATE: A Bunch Of Other Teams Hacked Too])

A bunch of sports teams’ Facebook Pages got broken into and used to post prank messages. Remember to take password security seriously; the large audience brands have makes them a tempting target.

(via New York Yankees Facebook Page Announces Derek Jeter To Miss Rest Of Season Due To Sex Change [UPDATE: A Bunch Of Other Teams Hacked Too])

Better content gets noticed.

Tweeting better content gets a new social media manager noticed.

A new social media manager started running the Scrubs Magazine twitter account; the higher-quality content got noticed and commented on by a fan.

Internships.com pays CharlieSheen to tweet through Ad.ly & hire an intern through their service, generating more than 481,000 click-throughs.
Smart, layered use of celebrity endorsement and social promotion to drive user growth.
(via The best social media campaigns of 2011 (single page view) - iMediaConnection.com)

Internships.com pays CharlieSheen to tweet through Ad.ly & hire an intern through their service, generating more than 481,000 click-throughs.

Smart, layered use of celebrity endorsement and social promotion to drive user growth.

(via The best social media campaigns of 2011 (single page view) - iMediaConnection.com)

Buffer crowdsources tweets

Clever experiment by Buffer. Crowdsourcing tweets for an account via email. Putting them into buffer allows for them to be spaced out (100 tweets emailed in the first minute get tweeted out over 30 days instead of 30 seconds), and allow the creators time to moderate tweets. (saw this via Laura Fitton - @Pistachio)

Twitter brand account dealing with a lot of hate responds with positivity, humor, generates good attention.
(via New Statesman - When life gave O2 network failure, it made networkfailureade on Twitter)

Twitter brand account dealing with a lot of hate responds with positivity, humor, generates good attention.

(via New Statesman - When life gave O2 network failure, it made networkfailureade on Twitter)

Humanizing the Starbucks twitter account just by adding some first names to the bio.
(via How to Tweet Like You’re Not a Business, submitted to Inbound.org by Steven Welder).

Humanizing the Starbucks twitter account just by adding some first names to the bio.

(via How to Tweet Like You’re Not a Business, submitted to Inbound.org by Steven Welder).

Straightforward and humanizing apology for an error.
lamiki:

Mistakes happen, and when they do, just blame it on coffee.
Nice job, Forbes.

Straightforward and humanizing apology for an error.

lamiki:

Mistakes happen, and when they do, just blame it on coffee.

Nice job, Forbes.

Indirect product promotion, features fan-created content, topical (summer heat), and targets a couple of big audience segments (families, pet owners).
Hate that logo / profile photo though. =P
(via 10 retailers with great Facebook timelines | Econsultancy)

Indirect product promotion, features fan-created content, topical (summer heat), and targets a couple of big audience segments (families, pet owners).

Hate that logo / profile photo though. =P

(via 10 retailers with great Facebook timelines | Econsultancy)